WHAT'S IN BISQUICK?

BISQUICK - FAR FROM HOMEMADE™

Information updated May 2023

This is the genesis of the Bisquick product, created by a food scientist at General Mills in the 1930’s . . .

How Bisquick got its start (Source: General Mills Web site 2021)

It was late in the evening in 1930. The dining car was closed on the train to San Francisco and hard-working General Mills salesman Carl Smith was hungry.

He asked the train’s chef if he might make something quickly.

The train’s chef served Smith a plate full of piping hot biscuits. When Carl asked how the chef produced them so quickly, the chef revealed his secret – a pre-mixed blend of lard, baking powder, flour and salt that he stored in an ice chest.

When he returned to General Mills, Smith took the idea to a food scientist who had to work through the challenges to get to a shelf-stable product that produced baked goods as good as (or better than) homemade.

Once upon a time, Bisquick from General Mills contained only six ingredients . . .

Bisquick Historical Ad
Bisquick once contained 6 ingredients; today it has three ingredients banned at Whole Foods

Here’s what’s in General Mills Bisquick today . . .

Bisquick contains multiple ingredients Not In Kitchen™ including Soybean Oil, Palm Oil, Monoglycerides and Dextrose plus two ingredients which are banned at Whole Foods >> Enriched Bleached Flour and Sodium Aluminum Phosphate.

(Source for Bisquick ingredients: General Mills Betty Crocker Web site 5/23; Source for banned ingredients: Amazon Whole Foods Web site 5/23)

Prompted by one of our curious readers, here is a Then vs. Now comparison for Bisquick ingredients >> Bisquick is not what it used to be decades ago.

There are multiple iterations of Bisquick so here’s a quick comparison of three, all of which are banned at Whole Foods for 2-5 ingredients which Whole Foods cites as “Unacceptable in food”.

GENERAL MILLS OWNS BOTH BISQUICK AND ANNIE’S BRANDS >> HERE’S A COMPARISON OF BISQUICK TO ANNIE’S PANCAKE & WAFFLE MIX: The same company makes a product which is Far From Homemade — Bisquick — and one which is closer to homemade — Annie’s. Although not exactly the same, Annie’s ingredients are more like what Bisquick was decades ago before General Mills began changing the Bisquick formula. (Source for Annie’s ingredients: General Mills Annie’s Web site 5/23)

Below are three national brands of Pancake Mix which are banned at Whole Foods for 2-3 ingredients each; they all contain Bleached Flour and Sodium Aluminum Phosphate and the Betty Crocker also contains DATEM. (Sources for ingredients: Brand Web sites 5/23)

CLOSEST TO HOMEMADE BUTTERMILK PANCAKE & WAFFLE MIXES: As always, the Ingredient Inspector provides a solution when possible, so here are some Pancake & Waffle Mixes — with Gluten-Free options broken out below — which are Closest To Homemade® with no Artificial Colors, Flavors, Chemical Preservatives, DATEM, Glycerides, Bleached Flour, added Oils or Soy. (Sources: Brand Web sites 5/23)

Bob’s Red Mill with Organic Whole Wheat Flour and Cane Sugar; Organic and Non-GMO Project verified Arrowhead Mills with Organic Whole Grain Wheat Flour and Organic Cane Sugar; Organic Hidden Springs Maple from Vermont with Organic Wheat + Corn Flours and Organic Evaporated Cane Sugar; Stonewall Kitchen with Enriched Wheat Flour and Sugar, and Whole Foods 365 Organic with Organic Wheat Flour and Organic Cane Sugar.

Neither money nor products are ever accepted to appear on the Closest To Homemade list

GLUTEN-FREE MIXES: Below left, Non-GMO Project Verified and Certified Gluten-Free Simple Mills made with Almond Flour + Organic Coconut Flour and Organic Coconut Sugar, and Snacktivist Pancake & Waffle Mixes made with regeneratively-farmed Ancient Grains which are free from the top 9 allergens and are certified Vegan, Gluten-Free, Kosher and Non-GMO Project verified >> there are two options made with Organic Cane Sugar: Plant Protein version — below middle — with protein from Proso Millet and Peas, and — below right — Ivory Teff, an ancient gluten-free grain originating in East Africa with a nutty flavor.

Neither money nor products are ever accepted to appear on the Closest To Homemade list


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Here’s a Bisquick flashback beginning in the 1930’s so you can see just how old this brand is . . .

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Source: General Mills Web site 3/21

Source: General Mills Web site 3/21

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